25% of teens pick Instagram as their favorite social app, and engagement on the app remains high among teens at 84%. (CNBC, 2020) 69.8% of Instagram users are between 18 and 34. (DataReportal, 2020) In 2014, 21% of adults in the US began to actively use Instagram. By 2019, that figure had increased to 37%. If you need help getting started, here are our top tips for marketing on Instagram. 1. Use Free Instagram Marketing Tools. Business profiles on Instagram aren’t all that different from Meta business profiles. Through Insights, you can view statistics like impressions, engagement data, and more. While Instagram Stories and Facebook Stories might seem, look, and feel similar, there are a few key differences between them. 1. Creating and sharing your Stories. On Instagram, any user can share a story. On Facebook, however, if you want to share your story as a business you need to create a page first. In the case of Instagram Reels, the main functionality is based on the much hyped video app TikTok. The Chinese app lets users create and share short videos. Simple editing tools including effects, background music, and various filters have contributed to the app’s meteoric rise to popularity. Worried about users abandoning Facebook in favor According to recent studies, 39% of Instagram users became more interested in a brand after seeing them on a story post, which is significant as the normal engagement rate for an ad feed ad on Instagram is 3-5%. But, will Influencer Story ads really replace the traditional In-Feed Post? The short answer is no. When You Should Be Using Stories rRjojL.

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